Faith is a winner’s game

Fear is a survival game

Fragility is a losing game

Winners, high achievers, go-getters

Have more than belief.

They have faith.

A knowing ….that everything will be OK.

That taking both leaps and baby steps

Forward and backwards,


In the pursuit of change…

Is always about growth.

Is always about innovation.

The opposite of faith is disbelief

It’s fear.

It’s living by the rules.

Rules that confine you to the way you’ve always done things.

To stay safe.

That stop you from colouring outside the lines,

Pushing boundaries,

Challenging the status quo,

Busting expectations.

Fear is pure survival.

Faith is humanity 101.

The foundation of what you believe to be true

About whether you can, or can’t

  • Pick up the phone
  • Present to a group
  • Plan a kick ass project
  • Pursue a lifelong passion
  • Make a difference
  • Be a great parent
  • Own your own mountain

Whose system is holding you back?

Your parents?

Your managers?

Your community’s?

Your peer groups?

Or… yours?


As I see it, you have a choice.

Wrap yourself in cotton wool,

Protect your ego with bubble wrap,

Stay inside your four walls.


Break the system,

Bust out,

Be brave.

Because fragility will always be a losing game.

Be Bold and Brilliant

Bernadette McClelland

Bernadette McClelland is CEO of 3 Red Folders – a modern day saleswoman and keynote speaker on business growth, personal leadership and sales performance.

BIO: Business environments wanting to increase their revenue and profits, and differentiate themselves in a competitive market, ask for Bernadette McClelland because of her thought leadership on sales performance, her ideas on thinking beyond resilience and her fresh perspectives surrounding personal leadership skills — all designed to master the outcomes that matter.

Bernadette has proudly coached Harvard MBA students on their sales enablement curriculum, been the Master Asia Pacific coach for Anthony Robbins across twelve countries, authored five books on leadership and sales transformation with her 6th book in the making, won a coveted Telstra award for Business Excellence, and continually shares her ideas around behaviour, the brain and business growth on stages in the UK, Europe, Thailand, India, NZ, Australia and North America.

Believing that sales performance is a leadership issue, you will also find her heading Melbourne’s human potential based sales performance consultancy, 3 Red Folders, as she navigates lead generation, message to market and digs deep into sales process activities with her clients in the mid-tier sector as well as founding ‘Women Who Sell’, an initiative designed to bring more women up to speed in their sales success.

Image Credit: My camera whilst walking the line at Pointe Au Pic, Quebec

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We have saved you a seat, see you there! Bernadette.