We walk this way but once

And on our path we meet

People that lift us up

People that make us think

People that fill our cup

People who never shrink

We walk this way but once

And on our path we meet

People that piss us off,

People that like to disrupt,

People that sneer and scoff,

People too quick to judge.

We walk this way but once

And on our path we meet

Those who are different

But just the same,

Light hearted spirits

Hiding shades of grey,

Mirrored reflections

With different names,

All jostling for their space

In the race

We walk this way but once

And on our path we meet

People who have a choice

To look for the good

And not the bad,

To see the fun

And not the sad,

To be OK

With buttons pushed

Via someone else’s voice

We walk this way but once

And on our path we meet

Everybody and all of us

And through each of these

We meet…


Be Bold, Brave and Brilliant

Bernadette McClelland is CEO of 3 Red Folders - a modern day saleswoman and keynote speaker on business growth, personal leadership and sales performance.

BIO: Business environments wanting to increase their revenue and profits, and differentiate themselves in a competitive market, ask for Bernadette McClelland because of her thought leadership on sales performance, her ideas on thinking beyond resilience and her fresh perspectives surrounding personal leadership skills — all designed to master the outcomes that matter.

Bernadette has proudly coached Harvard MBA students on their sales enablement curriculum, been the Master Asia Pacific coach for Anthony Robbins across twelve countries, authored five books on leadership and sales transformation, won a coveted Telstra award for Business Excellence, and continually shares her ideas around behaviour, the brain and business growth on stages in the UK, Europe, Thailand, India, NZ, Australia and North America.

Believing that sales performance is a leadership issue, you will also find her heading Melbourne’s human potential based sales performance consultancy, 3 Red Folders, as she navigates lead generation, message to market and digs deep into sales process activities with her clients in the mid-tier sector as well as founding 'Women Who Sell', an initiative designed to bring more women up to speed in their sales success.

Book your Conference or Sales Kick Off Meeting today!

In memory of a dear colleague and sales sister, Barbara Giamanco, who passed away this week.

Photo: Super Sales Sunday, Top Sales World Conference, London

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How to become one of the highest-income earning salespeople you know in just 6 weeks… even if you never before thought it was possible!

We have saved you a seat, see you there! Bernadette.