How Healthy Is Your Sales Function?
Wellness is more than diets, exercise, supplements and being free from illness. It is a dynamic process of change and growth that contributes to the health of any business.
And never needed more so than today. 2020 isn’t hindsight! 2020 is all about foresight! Take a breath, reset and refresh!
The most popular strategy for CEOs in Australian manufacturing related business in 2019/2020 was ‘introducing new products/services’ with 30% ranking this as their first priority. 23% said their second priority was for ‘improving sales of current products.’ Ref:AIG
So how do you do that effectively, today? Especially when….
👉 82% of sales leaders/business owners are not able to coach weak salespeople to increase their ability to sell consultatively
👉 91% of businesses do not have a formal, structured sales process by which to hold their sales teams accountable and coach
👉 Revenue increases by 27% when you DO create a milestone based, predictable revenue process and coach.
Dataset: 2 million salespeople globally (OMG Group)
“As MD of TRJ Engineering, we realised times were changing and we needed to invest in the sales function of our business. That meant committing to three key components – building out a robust revenue generating process, recruiting and onboarding our first external salesperson and reviewing our accountability, sales leadership and business growth initiatives.
We were attracted to 3 Red Folders after hearing Bernadette McClelland speak on ‘Creating a High Performing Sales Culture’ at our CEO Syndicate meeting and subsequently engaged their services.
Not only have they helped us focus on the sales function of our business, but our market penetration and revenue generation has increased enormously, as well.
We would highly recommend the services of Bernadette and 3 Red Folders for any mid-sized manufacturing business, their suppliers and distributors.
There are many ways to SELL WELL!
🔖 We have partnered with Vengreso to help our clients start more sales conversations with qualified buyers through their award-winning virtual training, selling with video and LinkedIn makeovers.
🔖 We collaborate with CorePeelers – a Well Tech company based in India for their Business Wellness tools designed to optimise existing resources with self-reliance and self-empowerment on the rise.
🔖 We are distributors of the world’s leading Sales Effectiveness and Improvement Analysis tool, specifically focussed on helping business hire, onboard, train and coach their sales teams to higher performance.
🔖 We have launched our own online Sales and Sales Leadership Training Academy – 3 Red Folders Academy – to provide best of class training, coaching and MasterMinds because our clients want an approach aligned to our current situation to generate their results.
Thanks you so much Bernadette. For many of the students, this was one of the highlights of their 1st year MBA experience. We thank you so much for the generosity with your time. Best,
And for those for whom credentials matter, here’s why we suggest you contact us:
We are accredited in the OMG Sales Evaluation and Improvement Assessment tools that provides a proven and science backed baseline, with 95% predictive validity creating a strong focus on sales-centric results, leadership, business strategy and pipeline. We are proficient in screening and pre-hire assessment for recruitment purposes.
Spending two years completing a Diploma in all things coaching – sales coaching, business coaching, life coaching, leadership coaching, NLP and neuroscience proves she has a plethora of coaching approaches and resources to help all her clients become responsible for change in their environment.
Having been a speaker at Anthony Robbins, ‘Unleash the Power Within’ event in Sydney Australia, Bernadette’s presentation resulted in a record breaking 35% conversion of the room to coaching. She has a core belief that having a coach is what catapults someone to success not just having a manager. She is also sales smart!
Finally, as a certified EDISC Facilitator, Bernadette is also able to offer you more options to measure your effectiveness and help you communicate more effectively as well as be able to understand your clients personalities and know how to adapt and navigate in all sales situations.
Ask these rockstar clients and many more!
Bernadette is a great Sales Mentor and Executive Coach. She really lives by her own words and models in her book “The first sale is always to yourself”. She brings the effortless, quiet, confidence that comes from her deep experience and genuine care in your story.
I would highly recommend working with Bernadette as she is one of the few mentors who truly rolls her sleeves up and cares about her client and their business objectives.
I recommend any sales team get engaged with Bernadette and what she brings to the sales community. Her book, “The Art of Commercial Conversations” is a must read. She is the real deal, authentic and is a genuinely great lady! When you want your team inspired to open up new conversations, connect with Bernadette.
Over the period I have known and worked with Bernadette I have found her extremely instructive and helpful. She is a very driven and committed individual, providing knowledge and experience of value and worth. Her ability to understand, challenge and give insights into the world of being a successful sales person, makes her a great person to work with.
I have worked with Bernadette for a number of months now and her guidance and direction has been key to enhancing the growth of our sales and business.
Bernadette has a realistic outlook towards sales and methods of how to create a positive and successful culture within the sales team. I have found her extremely motivating and her exceptional experience and ability combined, is guaranteed to bring success in any business.