COME TO WHERE REVENUE GENERATION BECOMES EASIER!
‘Creating Sales Smart Cultures’
XERO VALUE PROVIDED
With 71% of buyers stating that sellers are not bringing enough value to the table, your compeititive edge has now disappeared!
NUMBERS NOT BEING MET
WIth ~50% of numbers not being met today, businesses are floundering, cashflow is impacted and staff turnover is high.
INEFFECTIVE SALES LEADERSHIP
With 63% of sales leaders and sellers stressed and burned out, it’s no wonder morale, motivation and accountability is lacking.
FOR MORE SALES AND LESS FRICTION OUR REVENUE GENERATION SYSTEM ADDRESSES THREE BIG IDEAS:
Our ‘Strategic Foundations’ sits beneath everything we do. Get clear on the numbers, incorporate Role Clarity, Message to Market, A Predictable Pipeline Process and create a Revenue Generation Playbook to be poised for success.
Ensure a modern day ‘Challenge to SalesFIT’ program to augment your existing sales methodology and guarantees to will elevate buyer connections, deepen sales conversations and accelerate pipeline conversions.
Maximise your time with our ‘Transformational Sales Leadership’ program to strategise, execute and collaborate around the key functions of the business (ie Sales Leadership) to achieve the results that matter the most.
WHO WE LOVE WORKING WITH:
BLUE COLLAR, FULL CYCLE, NON-SEXY INDUSTRIES
CEOs and Business Owners within blue collar, non-sexy industries such as manufacturing and distribution responsible for building out a sales function within their business, are one of our ideal clients – driving revenue from between $10 and $200 million per annum.
Typically they are struggling to make their numbers, have salespeople who are not prospecting enough or do not have their message to market sharp enough.
Ideally their sales teams are full cycle – meaning they are responsible for prospecting all the way through to account management.
TELECOMMUNICATIONS AND DIGITAL SERVICES
Whether it is a team of technical salespeople in a networking or hardware organisation or an office equipment company transitioning to digital services, we’ve worked in, and with, both environments.
And competition is strong. Not understanding the nuances of connecting with C Level decision makers, nor being able to take the conversation to a deeper, more strategic level will impact culture and conversion rates.
Learning to combine more mature levels of leadership and brining thought leadership to the table is more crucial now than ever before.
FOUNDERS AND START UPS
Once a startup has pitched their idea and begun the funding journey, they MUST make it work. Initially it relies on the founder to sell and that focus is driven by passion and a desire to succeed.
Too often, the business falters and the pipeline stalls because there is no ‘sales specific’ function focus – no process, no milestone based KPIs and in many instances no methodology.
To generate a return on investment and maximise borrowings, we help optimise this revenue growth engine as a priority.
MEET CEO, BERNADETTE MCCLELLAND
Bernadette McClelland, CEO of 3 Red Folders LLC, landed million-dollar deals within Corporate Australia and influenced the US Government to recognise her in the top 1% of Sales Leaders, globally.
Tony Robbins referred to her as a ‘superstar’. Harvard ratified her as one of their MBA sales coaches, the Nasdaq Entrepreneurial Centre leverages her IP and Brian Tracy has endorsed two of her books on sales leadership.
In an environment of accelerated mental health challenges, top talent turnover and reduced market share, Bernadette McClelland provides you with tools, strategies and stories to shift and disrupt your thinking so you can dominate your market, stand out in an ocean of obscurity and be seen as the #1 pick by your prospects and customers, alike!
In 2001, as a ‘corporate escapee,’ Bernadette formed her own sales leadership consultancy and over two decades later she continues to work with high potential, enterprise and entrepreneurial business leaders helping them deliver on both their business revenue and profitability objectives.
At 3 Red Folders we encourage Sales Leaders, Business Owners and Sales Teams to leverage the most natural & impactful drivers of revenue that their competitors ARE NOT YET USING – Strategy around processes, Story around commercial conversations and Coaching to embed and shift behaviours.
