COME TO WHERE REVENUE GENERATION BECOMES EASIER!
We work with Growth Focussed and Innovative Leaders of mid-size businesses who want a predictable and milestone based sales pipeline, nail their message to market, reduce buyer risk and make more sales without any friction.
MORE SALES + LESS FRICTION IN 3 SIMPLE STEPS
Streamline your sales process so that you create a predictable and profitable pipeline
Align your KPIs with your KPAs (Key Performance Activities) so that high performance and role clarity is an intentional focus
Augment your existing sales methodology with a modern-day, strategic approach to build trust, sell change and get the decision.
OUR PROCESS
STRATEGIC PLANNING
Our mandatory ‘Strategic Foundations’ includes Role Clarity, Numbers Clarity, Predictable Pipeline Build, Message to Market, Revenue Generation Process Creation and Playbook.
STORYSELLING SKILLS
Ensure a modern day revenue generation approach that will augment your existing approach or build a new sales methodology that guarantees you connect, sell change and get the decision.
START UP SUPPORT
Maximise your time with executive support to strategise, execute and collaborate around the key functions of the business (ie Sales and Marketing) to achieve the results that matter the most.
WHO WE SERVE
BLUE COLLAR, NON-SEXY INDUSTRIES
CEOs and Business Owners within blue collar, non-sexy industries such as manufacturing, the trades and distribution and who are also responsible for building out a sales function within their business, are one of our ideal clients – driving revenue from between $10 and $100 million per annum.
Typically they are struggling to make their numbers, have salespeople who are not prospecting enough, do not have their message to market sharp enough.
What’s causing this is a lack of role clarity and therefore a lack of accountability from the leader in addition to no key performance activities leading to KPIs. It is a recipe for revenue loss!
Ideally their sales teams are full cycle – meaning they are responsible for prospecting all the way through to account management.
FOUNDERS AND START UPS
Once a startup has pitched their idea and begun the funding journey, they MUST make it work. Initially it relies on the founder to sell and that focus is driven by passion and a desire to succeed.
Too often, the business falters and the pipeline stalls because there is no ‘sales specific’ function focus – no process, no milestone based KPIs and in many instances no methodology.
There is also no role clarity around responsibilities and activities when what is needed is a well oiled machine. A revenue engine.
To generate a return on investment and maximise borrowings, we help optimise this revenue growth engine as a priority.
MEET CEO, BERNADETTE MCCLELLAND
Bernadette McClelland, CEO of 3 Red Folders LLC, landed million-dollar deals within Corporate Australia and influenced the US Government to recognise her in the top 1% of Sales Leaders, globally.
Tony Robbins referred to her as a ‘superstar’. Harvard ratified her as one of their MBA sales coaches, the Nasdaq Entrepreneurial Centre leverages her IP and Brian Tracy has endorsed two of her books on sales leadership.
In an environment of accelerated mental health challenges, top talent turnover and reduced market share, Bernadette McClelland provides you with tools, strategies and stories to shift and disrupt your thinking so you can dominate your market, stand out in an ocean of obscurity and be seen as the #1 pick by your prospects and customers, alike!
In 2001, as a ‘corporate escapee,’ Bernadette formed her own sales leadership consultancy and over two decades later she continues to work with high potential, enterprise and entrepreneurial business leaders helping them deliver on both their business revenue and profitability objectives.
At 3 Red Folders we encourage Sales Leaders, Business Owners and Sales Teams to leverage the most natural & impactful drivers of revenue that their competitors ARE NOT YET USING – Strategy around processes, Story around commercial conversations and Coaching to embed and shift behaviours.
